The Valley News

The Village News, Inc. and The Temecula Valley News have made a commitment to bring their readers the best news possible while tailoring it to the readers' needs. We recognize the importance of protecting the privacy of our readers' personally identifiable information. By adopting this privacy policy, The Valley News, Inc. and its affiliates intend to balance their legitimate business interests in expectations of privacy. Please note: This policy applies to information gathered by myvalleynews.com only, as specified below, and does not apply to or govern over information collected or used by The Valley News, Inc. or its affiliates through other means. This policy does not cover practices of the hard copy of The Valley News, The Temecula Valley News, or any of their affiliates.

How The Valley News gather information from myvalleynews.com users.

The way The Valley News collects and stores information depends on the page the user visits, the activities in which the user elects to participate and the services provided. Users can visit many pages on our site without providing any information. However, on some pages, The Valley News website, myvalleynews.com, will ask users to provide various types of demographic information to enhance the user's experience on the site. During registration to read The Valley News online, users will be asked for information such as year of birth, gender, Zip code, country and optional email address. The more information users provide, the better The Valley News will be able to customize its users' experiences. The Valley News may also ask users for other information at other times – such as when they post an online ad, when they participate in myvalleynews.com message boards, or when they order products from The Valley News. Whenever the user provides personal information to The Valley News, The Valley News will make an effort to link to its privacy policy.

Like most Web sites, myvalleynews.com also collects information automatically and through the use of electronic tools that may be transparent to its users. For example, The Valley News may log the name of the users' Internet Service Provider or use "cookie" technology. Among other things, the cookie may store a user's name and password, sparing the user from having to re-enter that information each time he or she visits, or may control the number of times the user encounters a particular advertisement while visiting myvalleynews.com. As The Valley News adopts additional technology, The Valley News may also gather information through other means. In certain cases, users can choose not to provide The Valley News with information, for example by setting their browser to refuse to accept cookies, but doing so may limit the users' ability to access certain portions of the site or may require the user to re-enter his or her user name and password. Additionally The Valley News may not be able to customize the site's features according to the users' preferences.

What The Valley News does with the information collected on myvalleynews.com.

The Valley News will use user information only as permitted by law. The primary goal of collecting users' personal information by The Valley News is to provide the user with a customized experience on myvalleynews.com. The Valley News uses the Personally Identifiable Information provided by users in several ways. Some examples follow. In order to provide myvalleynews.com and its service free of charge, The Valley News displays advertisements. The Valley News delivers targeted advertisements on behalf of advertisers. Advertisers give The Valley News an advertisement and tells The Valley News they type of audience they are trying to reach. The Valley News takes the advertisement and displays it to users meeting the specified criteria. In this process, the advertiser does not have access to the users' Personally Identifiable Information at any time.

If the user has registered to receive emails from The Valley News, myvalleynews.com may send the user e-mails about The Valley News products, promotions, or services as well as on behalf of other companies. The user may change his or her preferences at any time. The Valley News also does research on its users' demographics, interests and behavior based on the information provided to The Valley News by users upon registration, from The Valley News' server log files or from surveys. The Valley News does this to better understand and serve its users. This research may be compiled and analyzed on an aggregated basis and The Valley News may share the aggregated data with advertisers or other businesses.

The information gathered by The Valley News is not shared with anyone outside of The Valley News, Inc. except as provided for in this Privacy Policy. The following products involving sharing users' Personally Identifiable Information with outside companies so that they can deliver features the user has requested.

Additionally, users' Personally Identifiable Information collected by The Valley News may also be used for other purposes including but not limited to site administration and troubleshooting. Certain third parties who provide technical support for the operation of myvalleynews.com may access such information.

The users' choice to opt out.

The quality news and information on The Valley News is supported by advertising revenue and a controlled program of e-mail marketing is an important element of our online publishing business. Like other Web publishers, The Valley News sometimes permits its advertising and promotional partners to e-mail users about services, features, products, special offers and unique content The Valley News believes might interest the user. If a user prefers not to receive e-mail communications sent directly from The Valley News' advertisers or promotional partners, the user will be given an opportunity to decline before the user provides The Valley News information that may be used for this purpose. If the user declines at the time the user provides The Valley News such information, The Valley News will not share the Personally Identifiable Information a user provides with non-Affiliated advertisers for such purposes, though The Valley News may on occasion send the user information on their behalf.

Signing up for The Valley News Home Delivery Online.

To subscribe to home delivery of The Fallbrook Village News online, users must input personal information into a registration system operated by The Valley News. This information is used only to contact the user in order to subscribe to The Valley News. To complete the online registration, the user is required to provide full name, street address, email address and phone number.

Affiliated sites, linked sites and advertisements.

The Valley News expects its partners, advertisers and third-party affiliates to respect the privacy of its users. However, third parties, including The Valley News' partners, advertisers, affiliates and other content providers accessible through myvalleynews.com may have their own privacy and data collection policies and practices. For example, during a user's visit to myvalleynews.com, he or she may link to, or view as part of a frame on a The Valley News page, certain content that is actually created or hosted by a third party. Also, through The Valley News, a user may be introduced to, or be able to access, information, Web sites, advertisements, features, contests or sweepstakes offered by other parties. The Valley News is not responsible for the actions or policies of such third parties. Users should check the applicable privacy policies of those third parties when providing information on a feature or page operated by a third party.

While on myvalleynews.com, The Valley News' advertisers, promotional partners or other third parties may use cookies or other technology to attempt to identify some of the users' preferences or retrieve information about the users. For example, some of The Valley News' advertising is served by third parties and may include cookies that enable the advertiser to determine whether the users have seen a particular advertisement before. Through features available on myvalleynews.com, third parties may use cookies or other technology to gather information. The Valley News does not control the use of this technology or the resulting information and is not responsible for any actions or policies of such third parties.

A cookie gets entered by a user's Web browser into the "Cookies" folder on the user's hard drive after he or she closes his or her browser, and may be used by the browser on subsequent visits to the Site. The Valley News uses persistent and session cookies to analyze and enhance the user's experience on the Site, and use third party ad technology to serve ads. The data that is collected is the property of The Valley News, not the third party. The Valley News also allows third parties called ad networks or ad servers to serve ads to users on The Valley News Web Site. Cookies enable them to compile information about where users saw their advertisements and determine which ads are clicked on. This information makes it possible for the ad technology, ad servers and ad networks to deliver targeted advertisements to users on The Valley News. The Valley News does not have access to the cookies that may be placed on users' computer by third-party ad technology, ad servers or ad networks. The Valley News will not sell or share its users' personal information with any third parties.

Users should be careful and responsible when online. Should users choose to voluntarily disclose Personally Identifiable Information on myvalleynews.com, such as in message boards, chat areas or in advertising or notices users post, that information can be viewed publicly and can be collected and used by third parties without The Valley News' knowledge and may result in unsolicited messages from other individuals or third parties. Such activities are beyond the control of The Valley News and this policy.

Promotions on myvalleynews.com.

Promotions that run on myvalleynews.com may be sponsored by companies other than The Valley News, or may be co-sponsored by The Valley News and another company. If a user opts-in to receive information from a third party sponsor when entering a contest or participating in a promotion, some or all Personally Identifiable Information provided by the user may be shared with the sponsor. In certain circumstances, the user may not be able to participate in a particular promotion if the user chose not to share Personally Identifiable Information.

Shopping and Business Services offered on myvalleynews.com.

If a user makes a purchase or requests a service from a business in the Business or Classifieds sections, or any of The Valley News business services stations, the information provided for that transaction by the user, as well as tracking information and cookies, is provided directly to the business. Businesses listed in myvalleynews.com have separate privacy and data collection practices. The Valley News has no responsibility or liability for these independent policies. For more information regarding the business and its privacy policy, go to that business' home page and click on the appropriate link.

Other information about using myvalleynews.com.

If The Valley News runs competitions or contests on the site, the user may be required to provide Personally Identifiable Information such as the user's telephone number and address in order to participate. If the user told The Valley News that he or she would be interested in receiving an email from The Valley News, The Valley News may send the user emails about The Valley News products, promotions, or services as well as on behalf of other companies. In addition, in each advertising email the user will be provided with the ability to opt-out of receiving future emails from the specific advertiser.

The Valley News does not control the privacy policies of its advertisers, sponsors or other sites or businesses to which it provides hyperlinks or access. Please visit the sites of these businesses to review their privacy policies.

myvalleynews.com users should also be aware that, when they voluntarily disclose personal information in chat areas or bulletin boards, that information may be collected by others and may result in unsolicited messages from others. Except as stated in this privacy policy or at the time of collection, a user's Personally Identifiable Information will not be transferred to a party outside The Valley News, Inc., its divisions or affiliates, or its service vendors unless notice is given at the time of collection or prior to transfer. If the user does not wish to receive any email or to have The Valley News share such information with any other party, the user may change his or her preferences for the future at any time by contacting The Valley News on its contact page. The Valley News may also disclose account information in special cases when it has reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our User Agreement or may be causing injury to or interference with The Valley News' rights or property either intentionally or unintentionally, as well as the rights or property of other myvalleynews.com users, or anyone else that would be harmed by such activities.

Data security on myvalleynews.com.

The Valley News has put physical, electronic and managerial procedures into place to protect the information it collects online. However, as effective as these measures are, no security system is impenetrable. The Valley News cannot guarantee the security of its database, nor can it guarantee that the information supplied by its users will not be intercepted while being transmitted to The Valley News over the Internet.

Web Servers and the information they collect for myvalleynews.com.

Web servers serving The Valley News automatically collect certain non-personally identifiable information, such as which pages each user visits and the domain name of visitors. This information is used for a variety of purposes including internal review, to tailor information to individual visitors, and for traffic audits. We also provide this information about our users on an aggregated, anonymous basis to our advertisers.

Cookies and their use on myvalleynews.com.

myvalleynews.com places a “cookie” on the browser of a user's computer to store and sometimes track information about the user while he or she is on myvalleynews.com. A cookie can be used to tell when the user's computer has contacted myvalleynews.com; The Valley News may also use the information for editorial purposes such as measuring certain traffic patterns. For example, cookies are used to ensure that the users do not see the same ad too many times in a single session and that the user does not have to re-enter registration information during his or her visit. The Valley News may also use cookies to track users' progress on myvalleynews.com. Users may opt-out of the cookies delivered by The Valley News by changing the setting on his or her browser. Users should be aware that this will disable all cookies delivered to his or her browser, not just the ones delivered by The Valley News.

Children under 13 on myvalleynews.com.

The Valley News does not knowingly collect or solicit Personally Identifiable Information from or about children under 13 except as permitted by law. If The Valley News discover it has received any information from a child under 13 in violation of this policy, it will delete that information immediately. If a user believes The Valley News has any information from or about anyone under 13, please contact The Valley News.

Contacting The Valley News.

We can be reached by contacting:

The Village News, Inc.
127 West Elder Street
Fallbrook, CA 92028
Phone: (760) 723-7319