When Kristi Necochea of Temecula couldn’t find dolls that were positive role models for her 4-year-old daughter, she took matters into her own hands; she started her own company Inspire U and created just what she was looking for.

Friends Forever Girls are Necochea’s product, intended to be inspiring, fun, and entertaining dolls that build self respect and foster responsibility in young girls.

"As a mother of a young girl, I was very disappointed with the dolls available for this age group," says Necochea. "I wanted a doll that could be used as a learning tool, was age appropriate and offers challenges that are associated with growing up and friendships."

For Necochea, who spent years in the health care field, working in areas of pharmaceutical sales, HMO contracting and long-term care, this was an exciting and challenging experience. With her family and friends’ support she has created a group of dolls meant to promote value while offering hours of entertainment to young girls.

In January 2006, Necochea started her research with many hours’ searching the Internet, and finding the right resources to accomplish her dream. That research paid off when she found designer Phil Hauser, who has worked with Universal and Disney to design FFG dolls.

After the sculptures were complete and met Necochea’s satisfaction, she flew to China to meet with a factory to produce the dolls. Only safe, Advertisement

North County Cosmetic lead-free and child friendly materials were used.

Necochea says she was thrilled with the result as Marlee, Reina and Natalie were assembled.

The three dolls are geared to girls ages 5 through 9, and come with a book, "The First Day of Forever."

Friends Forever Girls are the result of 14 months of research, dedication and quality workmanship.

The emphasis on values is the foundation of Necochea’s product line. The books introduce readers to the "Butterfly Promise," a friendship pact between friends that inspire kindness, respect, and truth telling. The stories celebrate each girl’s individuality.

Currently, Necochea is getting her books into schools, and public libraries. Recently a corporate bookseller was added to the list. Long-term plans include mother-daughter parties and book groups.

Three more FFG dolls and further books are planned for spring 2008.

The ethnically diverse characters represented by the six dolls are contemporary, relatable and colorfully dressed.

"I have put my heart and soul into the dolls. I am excited to offer a doll promoting positive self-image. Friends and family have helped me achieve my dream and have kept me going through all this," says Necochea. "My goal is to start out small, and eventually sell Friends Forever Girls in specialty toy shops, from my Internet Web site and through catalogues.

FFG dolls and accessories are available after Saturday. For information and pricing go to www.FriendsForeverGirls.com.