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Owner Shelli Berwick takes a call at Kidzilla Kidswear, a children’s boutique which sellsunique new and previously owned clothing and accessories.
Owner Shelli Berwick takes a call at Kidzilla Kidswear, a children’s boutique which sells unique new and previously owned clothing and accessories.
Boys’ Pediped shoes, said to feel like bare feet, are just some of the many items for sale at the store.
Boys’ Pediped shoes, said to feel like bare feet, are just some of the many items for sale at the store.

Fierce fashion store for children is matchless, inexpensive


Friday, November 28th, 2008
Issue 48, Volume 12.
Ashley Cook
Valley News Staff


Forget the cookie-cutter mall gear that only wishes it could rock.

Kidzilla Kidswear has unique clothes, both new and previously owned, for boys and girls from infant to teen that will reassure the fashion-conscious child that no one else at school will be wearing the same thing.

Sisters and longtime Temecula residents Shelli Berwick and Colette Rudisill started the clothing store six months ago during the current economic lull, but their store is the only one like it in southern Temecula.

"Things are really slow right now," said Berwick in a recent interview at the store, but she hopes Kidzilla will be able to stick it out and still be around when the economy rises again.

"We were both at a turning point in our lives," she stated. "We talked about it for a year and finally said, ‘Let’s just do it.’ My sister has great taste. I’m the numbers person."

Fashion-forward Rudisill was a paramedic in San Diego for 22 years. She said she really wanted to go in a different direction for many reasons, including being close to home.

"I know kids’ clothes," she said.

The store sells what the two women call "boutiquie" clothing; they also sell previously owned clothes.

"Boutiquie" means the clothes are more personalized, can’t be found at mass manufacturing chains and are often one-of-a-kind.

These items can be a little more pricy, but many of the previously owned items that are more affordable are also "boutiquie."

The clothes they buy from customers are either gently worn and in very good condition with no tears and little wash wear or have never been worn at all.

"Some people get gifts for kids who never wear them," said Rudisill.

Customers bring in clothes and Rudisill, with her eye for style, goes through them and only buys the best-looking and best name brand clothing.

She can tell if an Advertisement
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item comes from another store that lacks distinction.

If she chooses to purchase items brought in, she will write the person a check or give him an extra 20 percent off on store credit.

"This is very popular because of the economic times," said Berwick. "[It’s] more popular than the new merchandise."

Pinching pennies at Kidzilla doesn’t have to be boring. The store is good for any price range, and they carry holiday formalwear and clothes for every day of the week. Major sales on all items will be ongoing until the new year.

Also known for its creative dancewear, hot sellers are the girly twirling pettiskirts that can be worn in dance competitions or any old time ‘Miss Thing’ wants to prance prettily around the house.

Knuckleheads, a popular clothing line for both genders, caters to the skater dads and pinup moms who have hip little rock-and-rollers.

"Support your small local business," urged Berwick. "Our stuff is unusual. You won’t find it anywhere else."

When it comes to holiday shopping, she said, they don’t have as much traffic in southern Temecula – except, of course, near the freeway entrance, but other than that the traffic just keeps moving.

Menifee resident Laura Bird stopped into the store after eating at Mama Colletti’s next door and said her first impression was very pleasant.

"I really like all the pretty girly stuff," she said.

Although Berwick and Rudisill call Kidzilla a children’s fashion and dancewear store, the sisters wanted to emphasize that they have a wide range of garments for boys, too.

The store will be open Christmas Eve. It is at 31333 Temecula Parkway in Ste. 135 across from Rancho Community Church.

Hours of operation are Monday through Saturday from 9 a.m. to 7 p.m. and Sunday from 11 a.m. to 5 p.m.

For additional information, call the store directly at (951) 694-5100.


 

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