In Barstow, surrounded by desert playground and the ever-growing hunger of adrenaline junkies, lies Xtreme Convenience and Travel Center, a new Union 76 gas station catering to the adrenaline fixes of the action sports crowd with Xtreme Racing Fuel outside and Monster Energy inside.

Local resident and owner Ed Komski is holding the grand opening at 2596 Commerce Parkway, on the Lenwood exit off of the I-15 freeway, December 5 from 12 to 6 p.m.

Off-road racers will find high-performance racing fuel at Xtreme.

"Our target market is anyone buying gas," said Komski, "but especially those who typically carry drums of racing fuel in the back of their trucks. This is a much more convenient and safer option. The rest of the Xtreme experience is for people who just want to have fun."

If racers have a special order for racing fuel, they can call ahead and have it ready for them.

In addition to fueling the adrenaline rush of off-road and water vehicles, Xtreme utilized the branding of Monster Energy. Monster found the concept so compelling that they jumped onboard right away.

"They are clearly part of the experience and clearly visible throughout the property," said Komski.

According to Monster President Mark Hall, "When Ed brought us his idea, we thought it was evolutionary and right on target for our demographic and we were happy to support his efforts."

Ryan Lujan, branding marketing manager for Monster, added, "We are curious to see if the Monster brand has long-term potential as the flagship theme in a C-store like this. It will also be interesting to see Advertisement

[ Berry-Bell and Hall Mortuary ] how consumers respond to shopping in a convenience store with an edgy personality revolving around action sports and music."

"As far as Monster Energy’s history," said Monster’s graphic designer, Scott Jackson, "this is the first time we’ve taken on a project of this proportion concerning in-store signage and involving ourselves with a particular retail location. I believe this will be the sickest pit stop to hit on your way from here to there."

The company will be on hand to celebrate the opening of Xtreme with Monster drinks.

The pumps, as well as all the graphics around the store, feature Monster-sponsored athletes, while plasma screens play extreme sports for customers.

As a Union 76 gas station, Ed was able to secure the last "76" ball in the state for the sign as a touch of nostalgia.

Drinks and food can be found inside the store but Monster-sponsored gear sets it apart. For the first time, Monster merchandise such as shirts and hats will be sold in-store.

Also featured are Oakley, One Industries, Sledneck and Troy Lee.

Komski plans on Xtreme being a one-stop shop for all off-road gear and anything someone might need while having a great time in the desert.

He is also looking toward other successful partnerships, similar to Monster, which would provide additional major brand-name gear, motorcycles and other racing toys that would benefit his target market.

For campers, there are RV services, H2O, dump, propane and easy access.

"We’re looking for large RV supplies to add to the planned travel center, like a Camping World," said Komski.

An on-site repair facility is planned as well.