Valley News has planned an action-packed customer appreciation day for Valley News readers and their families this today (Saturday). This all-ages event geared toward music and action sports promises to provide a great time with live bands, food, skate demonstrations, games, and a lot of product raffles and giveaways. Sponsors providing product raffle items and giveaways are: JJ’s Beach and Board Shop, No Fear, Plan B, SRH, Electric Sunglasses, Sector 9, Reef, Fox, Fight Legends, Musicians Workshop, Black Flys, Larabar, Active Ride Shop, Tarantula Trucks, YOLO, Teahapoo and more.

Hukilau is providing the food, drinks, and beer garden for the event, including hot dogs, hamburgers, and Hawaiian kabobs.

There’s a great lineup and variety of bands playing Reggae, rock, ska and punk, including the Aggronauts, Devastators, and Heads Down for Takeoff from San Diego, Raiz Muzik and Down to the Wire from Fallbrook, Irusalem from Oceanside, and On Being Human from Temecula.

A fashion show, sponsored and organized by JJ’s Beach and Board shop, will sport the latest clothing and bathing suit styles from Fox, Body Glove, No Fear, Reef, Fight Legends, YOLO, Teahapoo and more.

Sponsored skaters from Active, Sector 9 and Asylum are planned for Advertisement

[ Berry-Bell and Hall Mortuary ] the day demonstrating their skill for the crowd on a halfpipe, quarterpipe and some rails.

It will all be happening on the Village News (parent company of Valley News) property at 127 W. Elder (corner of Main St. and Elder) in Fallbrook, from 11 am to 7 pm. Fallbrook is about 12 miles south of Temecula.

Readers who register early at www.thevillagenews.com/soulrollexpo will be eligible for early giveaways from the vendors. A $5 fee will get you a bracelet and possibly win one of hundreds of product giveaways.

Directions from the Temecula: Take I-15 south to the Mission Rd. Fallbrook exit and go west (right). Continue to town and make a left at Main St. and a right on Elder.

Parking from the Elder House. Go north on Main St. about three blocks and make a right on Ivy Street. Go one block and turn into the church's gated parking lot. They have graciously allowed us to borrow their lot for the day. Then stroll back down Main St., past all the shops, to the event. There is a live show at a very reasonable cost at the historic Mission Theater at 5 pm.