Translate this page

Make this Black Friday a safe one

Wednesday, November 21st, 2012
Issue 47, Volume 16.

There are some people who get the ultimate rush by waking up early and waiting in line for some amazing door buster deals at the stores. Although Black Friday is one of the hotly anticipated shopping events for shoppers to score momentous deals, it has also proven a recipe for disaster.

Stampeding masses of eager shoppers has been all too common on Black Friday through the years. Coupled with anticipation of impending sales and the sheer volume of shoppers waiting outside of stores, mob mentality often prevails. It’s survival of the fittest as some shoppers push, shove, and run inside of doors to nab the must-have products on sale.

In 2008, a sales clerk was trampled to death by a crowd of 2,000 people who knocked the man to the ground at a Wal-Mart store in Valley Stream, NY. Later the same day, two people were shot dead at a Toys ‘R’ Us store in Southern California after an argument. Many store employees have tales of picking up trampled people who have been run over at various retailers on Black Friday.

Although "Black Friday" refers to a store’s profit margin and their ability to be "in the black" when tallying end-of-year sales, the moniker does seem to have an ominous feel to it. "Black Friday" seems to conjure up images of something bad happening. When unruly mobs race into stores, something bad just may happen.

Last year, Dr. David Michaels, the Assistant Secretary for the Advertisement
Advertisement for Carrington Home Loans
[ Carrington Home Loans ]
Occupational Safety and Health Administration (OSHA), was quoted as saying, "Crowd-related injuries during special retail sales and promotional events have increased during recent years. Many of these incidents can be prevented by adopting a crowd management plan."

Just what is a crowd-management plan? OSHA has developed a guide for retailers to help avoid accidents and mayhem. The National Retail Federation also issued guidelines for similar promotional events that draw crowds. Contingency plans for larger-than-expected crowds should be put into place, as should thorough communication plans.

Some stores have implemented their own policies, including requiring wrist bands to control the amount of people in the store at any given time. Other stores have formed lines in separate areas to avoid crowds at the front of the stores.

Individuals shopping can also do their part. While Black Friday shopping has become a tradition for many, oftentimes better deals can be had at different points in the holiday season.

Some argue that shopping on Thanksgiving Day yields better sales and that those door busters are only ways to draw you into the store for other products that don’t have the same wow factor. Keep in mind that many online retailers also offer Black Friday sales that are comparable and you don’t have to wait outside in the cold to get them.

Should you still go to a favorite brick-and-mortar store in the wee hours of the morning, experts urge putting personal safety above saving money.



arrow Be the first to share your opinion on this article!

Add your Comment


Images, Formatting, or HTML is not allowed : plain text only. You may post up to 5 website addresses within your comment.


The Valley News has tightened its' policy regarding comments.
While we invite you to contribute your opinions and thoughts, we request that you refrain from using vulgar or obscene words and post only comments that directly pertain to the specific topic of the story or article.
Comments that are derogatory in nature have a high likelihood for editing or non-approval if they carry the possibility of being libelous.
The comment system is not intended as a forum for individuals or groups to air personal grievances against other individuals or groups.
Please, no advertising or trolling.
In posting a comment for consideration, users understand that their posts may be edited as necessary to meet system parameters, or the post may not be approved at all. By submitting a comment, you agree to all the rules and guidelines described here.
Most comments are approved or disregarded within one business day.

RSS FeedFacebookTwitter

Advertisement for Wayne Guglielmo


Most Commented

Reach Local Customers

The Valley News The Valley News
760-723-7319 - 1588 S. Mission Rd. Suite 200, Fallbrook CA 92028
All contents copyright ©2014
About Us
Earthquake Information
Business Listings
Contact Us
Letter to the Editor
Report a website error
Online Digital Edition
RSS Feeds