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Candy Cane Chill Blizzard® Treat
Candy Cane Chill Blizzard® Treat

Dairy Queen® sweetens the season with holiday-themed treats


Wednesday, November 21st, 2012
Issue 47, Volume 16.


CALIFORNIA - The Dairy Queen® system is sweetening the season this December with delectable holiday-themed candy cane treats including the popular Candy Cane ChillBlizzard® Treat, as well as Candy Cane RoyalTM Shakes and Waffle Bowl Sundaes.

Available at all Dairy Queen and DQ Grill & Chill® restaurants nationwide beginning Dec. 1, the Candy Cane Chill Blizzard Treat is a mouthwatering combination of peppermint candy cane pieces and rich chocolate chunks mixed with creamy DQ® soft serve.

The Candy Cane Royal Shake is blended with chopped peppermint candy pieces, and the Waffle Bowl Sundae is creamy DQ soft serve swirled with chocolate and crushed peppermint candy and finished with chocolate topping. The December Royal Shake and Waffle Bowl Sundae are also crowned with fluffy whipped topping and sprinkled with candy cane pieces.

"December is a month filled with celebrations and each year our fans look forward to our holiday-themed treats," said Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation (ADQ). "A trip to Dairy Queen for one of our delicious Candy Cane Blizzard Treats is a great way to relax and escape from the hustle and bustle of holiday shopping Advertisement
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and enjoy the most wonderful time of year."

Many Blizzard Treat flavors, including Candy Cane Chill, easily can be made into DQ Cakes, which are perfect for winter gatherings and holidays including Christmas, Hanukkah, birthdays, anniversaries and more. Customers also can customize their cakes by choosing cake border colors, personalized messages and more. DQ gift cards are also available and make great gifts or stocking stuffers.

The Dairy Queen system began blending simple combinations of candies, cookies, fruits and nuts with DQ soft serve in 1985 to create the signature Blizzard Treat. Since then, one-of-a-kind flavors such as Triple Chocoholic, Midnight Truffle and Confetti Cake have delighted Dairy Queen fans as part of the featured Blizzard of the Month program, which began in 2003.

The incredible popularity of the Blizzard brand is what led the Dairy Queen system to initiate the Blizzard Fan Club in 2005 and the Dairy Queen Facebook fan page in 2008. Today, the Fan Club is 4.3 million members strong while the DQ Facebook fan page has more than 5.2 million friends.

Log on to the website at BlizzardFanClub.com or become a friend on Facebook at 

facebook.com/dairyqueen.

For more information about the Dairy Queen system, visit DairyQueen.com.


 

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