TEMECULA - A map featuring more than 100 farms, vegetable stands, wineries and other places throughout Riverside County where homegrown products can be bought was unveiled today.

The "Ag Trail" can be found at http://Agtrail.rivcoca.org and highlights stops in the Temecula Valley Wine Country, Riverside citrus groves, Cherry Valley and the desert.

"The county's goal is to promote agriculture and agri-tourism," county Foreign Trade Commissioner Tom Freeman told City News Service.

"This helps market these 100-plus locations and will definitely help in driving attendance to festivals and fairs and will likely help sell our ag products, from fresh-cut Christmas trees to pumpkins to the whole variety of produce grown across the county."

The Ag Trail map debut was celebrated during receptions hosted by Supervisors John Benoit and Jeff Stone at Madison Street Produce in Indio and at Peltzer Farms in Temecula.

The online chart allows users to choose from several different categories, depending on their interests. A visitor will get a snapshot of farmers' markets, where to look for wineries and details and schedules on the county's popular festivals and fairs, including the National Date Festival in Indio and the Beaumont Cherry Festival.

There is also information on holiday farms which do business seasonally.

All the attractions are accessible by car and cover a roughly 400-mile route that zigzags across the county, from its southwestern pocket to the Arizona state line.

Benoit and Stone introduced the Ag Trail concept last July as a means to promote tourism and support area agricultural interests.

According to Freeman, the county's agricultural trade is valued at $3 billion, with exports to 67 countries. He said Japan and China were the top export destinations of agricultural products generated locally in 2011.

The county's agricultural base supports more than 30,000 jobs, according to Freeman.

Stone touted the potential of the Temecula Valley Wine Country to boost the regional economy as it undergoes an expansion encompassing 22,000 acres, populated by growers, vintners and related businesses.

The county is home to around 1,700 dairies, farms, ranches, wineries, historical and cultural sites.

Several agencies, including the Departments of Environmental Health and Information Technology, partnered with the Riverside County Farm Bureau and California Women for Agriculture to design the website and other promotional materials.

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'Ag Trail' map to feature stops in Temecula Wine Country; unveiling set to take place today

TEMECULA - A map featuring more than 100 farms, vegetable stands, wineries and other places throughout Riverside County where homegrown products can be bought will be unveiled today at receptions in Indio and Temecula.

The "Ag Trail" includes stops in the Temecula Valley Wine Country, the Riverside citrus groves, Cherry Valley and the desert.

"The county's goal is to promote agriculture and agri-tourism," county Foreign Trade Commissioner Tom Freeman reported. "This helps market these 100-plus locations and will definitely help in driving attendance to festivals and fairs and will likely help sell our ag products, from fresh-cut Christmas trees to pumpkins to the whole variety of produce grown across the county."

The Ag Trail map will be the highlight of receptions, the first one at 10 a.m. at Madison Street Produce in Indio, and the second one at 1:30 p.m. at Peltzer Farms in Temecula. County Supervisors John Benoit and Jeff Stone are

scheduled to be on hand for each event.

The Ag Trail website will go live following the Temecula reception, Freeman said.

The online chart allows users to choose from several different categories, depending on their interests. A visitor will get a snapshot of farmers' markets, where to look for wineries and details and schedules on the

county's popular festivals and fairs, including the National Date Festival in Indio and the Beaumont Cherry Festival.

There will Advertisement

[ Carrington Home Loans ] also be information on so-called "holiday farms," which do business seasonally.

All of the attractions are accessible by car and cover a roughly 400-mile route that zigzags across the county, from its southwestern pocket to the Arizona state line. Freeman said the website offers a "virtual tour" of the trail.

Benoit and Stone introduced the Ag Trail concept last July as a means to promote tourism and support area agricultural interests.

According to Freeman, the county's agricultural trade is valued at $3 billion, with exports to 67 countries. He said Japan and China were the top export destinations of agricultural products generated locally in 2011.

The county's agricultural base supports more than 30,000 jobs, according to Freeman.

Stone touted the potential of the Temecula Valley Wine Country to boost the regional economy as it undergoes an expansion encompassing 22,000 acres, populated by growers, vintners and related businesses.

The county is home to around 1,700 dairies, farms, ranches, wineries, historical and cultural sites.

Several agencies, including the Departments of Environmental Health and Information Technology, partnered with the Riverside County Farm Bureau and California Women for Agriculture to design the website and other promotional

materials.

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Digital map of county's 'Ag Trail,' featuring stops in Temecula Wine Country, to debut this Friday

RIVERSIDE - A map featuring more than 100 farms, vegetable stands, wineries and other locations throughout Riverside County that boast a host of fresh homegrown products for purchase will be unveiled Friday during two receptions.

The "Ag Trail" includes stops in the Temecula Valley Wine Country, the Riverside citrus groves, Cherry Valley and the desert.

"The county's goal is to promote agriculture and agri-tourism," county Foreign Trade Commissioner Tom Freeman said. "This helps market these 100-plus locations and will definitely help in driving attendance to festivals and fairs and will likely help sell our ag products, from fresh- cut Christmas trees to pumpkins to the whole variety of produce grown across the county."

The Ag Trail map will be the highlight of receptions Friday at 10 a.m. at Madison Street Produce in Indio, and at 1:30 p.m. at Peltzer Farms in Temecula. County Supervisors John Benoit and Jeff Stone are scheduled to be on hand for each event.

The Ag Trail website will go live following the Temecula reception, Freeman said.

The online chart allows users to choose from several different categories, depending on their interests. A visitor will get a snapshot of farmers' markets, where to look for wineries and details and schedules on the county's popular festivals and fairs, including the National Date Festival in Indio and the Beaumont Cherry Festival.

There will also be information on so-called "holiday farms," which do business seasonally.

All of the attractions are accessible by car and cover a roughly 400-mile route that zigzags across the county, from its southwestern pocket to the Arizona state line.

Benoit and Stone introduced the Ag Trail concept last July as a means to promote tourism and support area agricultural interests.

According to Freeman, the county's agricultural trade is valued at $3 billion, with exports to 67 countries. He said Japan and China were the top export destinations of agricultural products generated locally in 2011.

The county's agricultural base supports more than 30,000 jobs, according to Freeman.

Stone touted the potential of the Temecula Valley Wine Country to boost the regional economy as it undergoes an expansion encompassing 22,000 acres, populated by growers, vintners and related businesses.

The county is home to around 1,700 dairies, farms, ranches, wineries, historical and cultural sites.

Several agencies, including the Departments of Environmental Health and Information Technology, partnered with the the Riverside County Farm Bureau and California Women for Agriculture to design the website and other promotional materials, Freeman said.