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Local Murrieta BBQ restaurant will compete on TV show in September
Friday, August 16th, 2013
Issue 33, Volume 17.
This is exactly why owner of the BBQ restaurant, Xiomara Hall, is competing to be on Lifetimeís reality show "Supermarket Superstar."
Hosted by Stacy Keibler, each one-hour episode of "Supermarket Superstar" will showcase three home chefs competing to win money and have their food
distributed at Great Atlantic & Pacific Tea Company (A&P) supermarkets. Not only do the contestants pitch the product, but they also pitch packaging design and branding concepts to food mogul judges.
These food moguls include: chef and specialty foods pioneer Michael Chiarello; and cookie mogul Debbi Fields of Mrs. Fields Cookies.
This is the first food competition show that will give chefs a platform to alter the way millions of Americans shop and eat, according to the reality showís website.
Hall is competing in the BBQ sauce category, if she wins, she will receive $10,000 in cash and $100,000 worth of product development from DINE Marketing and Mattson, which is the largest independent food and beverage innovation company in the country, to create professional samples of their products.
Hallís BBQ sauce is a family recipe and is unique from other BBQ sauces. Although it starts off being made like a traditional recipe with ingredients such as ketchup, vinegar, and sugar, it is implemented with the jerk flavors, which in includes habanero peppers, thyme, and pineapple. The pineapple
helps brings the heat down in the sauce.
"Itís kind of like taking your palate on a Caribbean vacation," Hall said.
The name of the sauce on the showis called Tropical BBQ but in the restaurant it is known as Jerk BBQ.
Even if Hall doesnít win the competition she said the exposure from the show will be a national commercial. With the concept of her BBQ sauce being like taking a Caribbean vacation, she said hopefully she can sell it to a buyer, like Weber.
Hall said if she won she would definitely put the money into bottling her BBQ sauce.
There is a lot that needs to be done to get a product on the shelf of a grocery store, and even to sell in her restaurant.
This includes hiring a scientist to create a manufactured version of the sauce; as well as getting approval from the Food Drug Administration. Even the label on the bottle needs to be approved.
Although Hall uses fresh pineapple in her sauce made at the restaurant, the pineapple in the manufactured version has to be frozen. She will keep testing it until itís up to her expectations to be put on grocery store shelves.
"Iíve been doing it little by little, but it costs a lot of money," she said. "So that seed money would move it a little faster if I were to win."
Those who make it to end of the episode will create professional packaging to present their product to the supermarket buyer for A&P, Tom Dahlen who will determine the winner of each episode.
For the finale of the show, three winners from the season will be invited back to compete for the grand prize by presenting their product to A&P CEO Sam Martin, with the hope that they will win and soon see their product on grocery store shelves.
Hallís episode will air Sep. 12 on Lifetime at 10:30/9:30c.
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