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How to prep for a successful home sale

Friday, October 4th, 2013
Issue 40, Volume 17.
Mike Mason
Mason Real Estate

I thought I’d share some practical information this week for the homeowner who wants to get top dollar for their home quickly. The holidays will be approaching soon, a typical slow time in the real estate industry. If you are considering selling, now is the time to act. Making some small improvements can give buyers the best first impression and will make a world of difference when selling your home.

1. Curb Appeal. The first thing that buyers will see is the outside of your home. Does the outside make them want to see the inside? A well-kept yard, an inviting front porch, and a clean driveway all increase the likelihood that buyers will want to see more. Showing that the exterior of your home is well-kept will lead buyers to the assumption that the home is well-kept in general.

2. Clean, de-clutter and simplify. Do a deep clean or hire a professional cleaning service to make sure everything looks its best. Store any personal items such as photos and knick-knacks. This will help buyers imagine their own things in your home. Remove any clutter and large furniture, this will make rooms look larger and roomier. Note: packed closets and cabinets lead others to believe there is inadequate storage so clean them out, too.

3. Update. This includes fresh paint, replacing outdated appliances and fixtures in the kitchen and bathrooms. If it’s not in your budget to replace, you can add new hardware on cabinets and sinks. Interior paint is one of the easiest ways to freshen up your home and Advertisement
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increase its value. Use light neutral colors that make rooms appear bright and large.

4. Consider hiring a home inspector. It’s very likely that a buyer will hire one anyway. Being honest about your home’s condition will help you avoid any surprises or complications with the purchase agreement that could lead to delays in closing or even worse cause your buyer to withdraw their offer and walk-away. Although you don’t have to make any non-essential repairs it will give you some insight on what to expect and you may discover essential ones of which you may be unaware of.

5. Hire a local REALTOR®. Interview more than one. Ask, "What is their marketing plan? What is their experience? Are they aware of the current market conditions and how to track them?" A REALTOR® will be very helpful in pricing your home right. Ask what the absorption rate is based on the agreed upon price point and if they aware of the latest trends in marketing listing strategies. I have a list of over 180 reasons why a buyer/seller should use a REALTOR® entitled "The relevance of a REALTOR®." For a copy, contact me. I’d be happy to supply you one.

If you have questions regarding available inventory to purchase or the current bank servicer’s short sale incentives to sellers, contact Mike Mason, broker/owner of Mason Real Estate BRE: 01483044, Board of Director of your Southwest Riverside County Association of REALTORS® (SRCAR), Short Sale & Foreclosure Resource certified by National Association of REALTORS® (NAR) at or call

(951) 296-8887.



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