‘Finest Women in Real Estate’ debuts
Friday, October 11th, 2013
Issue 41, Volume 17.
"It’s not easy to be an independent real estate agent in this town," said founder Marie Waite. "Networking together just makes sense from a number of perspectives: collaboration, community, and education. We bring over 70 years of exceptional experience, upscale credibility and quality reputation together to benefit our clients. This is a model of how agents should treat each other."
At a grand opening event at the Hampton Inn & Suites on Thursday, Oct. 3, Waite – founder and marketing director – introduced the concept, the five founding agents and approximately 20 supporting affiliates or "business resources."
Waite has been a real estate agent since 1996; at one point, she and her husband managed over 50 real estate agents serving the local community. Waite is with Community One Realty.
Georgina Casillas started with Coldwell Banker in 2004; she is Spanish bilingual and specializes in HUD, bank-owned properties and short sales.
Janice McEntee started in real estate in 1994 and got her broker’s license in 2000; she is with RE Global. McEntee specializes in new home sales, first-time buyers, military, investors, short sale and REO. She has sold over 1,000 homes. She is also fluent in Tagalog.
Johnna Wright is with Prijma Vista REALTORS and G.J. Gardner Homes in Lake Elsinore. She specializes in new home sales, custom-built homes, home and land packages, HUD, short sales, re-sale and REO.
Tina Mull is with Exit Alliance Realty and has also served in the US Air Force for over 28 years. She has over 15 years experience in retail business ownership and management. Mull specializes in military relocations and investors (Certified Investor Agent).
Waite founded the non-profit Inland Valley Business and Community Foundation in 2008 "to build business and community together" by providing workshops, seminars, strategic planning support, networking events, community service opportunities, and charitable work.
She found herself so busy with the non-profit work that she felt she was neglecting her real estate clients. So she approached four real estate agents who shared her drive and client-centric philosophy with an idea; the four were alsoactive with her in volunteer and charitable activities.
The five met to discuss her concept.
"We had been thinking of networking together for a while," said Casillas.
"Nowadays, not a lot of people do that outside of their own offices," said Mull.
"This represents an opportunity for us to learn to help each other out," said McEntee. "We can sell properties faster because of this network relationship."
"I see power in this team because we are all willing to work together even though we work for different companies," said Wright. "We realize each other’s strengths and embrace them. When you use one of the ‘Finest Women in Real Estate’, you are hiring all of us!"
Shawn Sorensen, owner/broker of Exit Alliance Realty, was wary at first, but realized that this group was not a competitor to her business but an outside marketing organization bringing their skills and specialties together to better serve their client bases.
"This could be beneficial to our office with the exchange of opportunities and strategies," said Sorensen. "It almost takes the competition out of the transaction; everyone works hard to take care of the client."
The group does not have plans to become their own real estate agency.
"That defeats the purpose of collaboration among different companies," said Waite.
Leads generated by the organization are distributed to the appropriate specialist. The splits and commissions are still the same within each company’s arrangement. Referral fees are paid to the referring partner.
In addition to the collaboration, the group plans on continuing their work in the community as well as providing educational events and opportunities for the public.
The Finest Women in Real Estate will also be promoting their affiliate group of business resources who provide various services to the agents and their clients. So far, this group includes Palm Tree Escrow; Gaby’s Cleaning Service; A Better Look Inspections; Housemaster (home inspection services); Dream Maker Bath & Kitchen; Rilynn Company Insurance Services; Hannoush Insurance Agency; Belle Living Interior Design; Designs by Teryl (landscaping); Singleton-Smith Law Offices, Inc.; WJ Bradley (mortgage loans); Prime Lending; Guild Mortgage Company; Vintage Mortgage Group; Black Knight Termite and Pest Control; First American Title Company.
For more information, visit
www.FinestWomenInRealEstate.com or contact Marie Waite at
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