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DCH Auto Group, local businesses team up to give students their first prom in 20 years

Friday, May 9th, 2014
Issue 19, Volume 18.

TEMECULA – After nearly 20 years, students at Creekside Continuation High School in Murrieta had a prom thanks to some help from DCH Auto Group dealerships in Temecula and a network of community partners.

When Erin Ramsey, business development center manager for DCH Auto Group in Temecula, learned from students at Creekside Continuation High School about their desire to have a prom after 19 years of not holding one, she set to work leveraging DCH’s deep ties to the local community and formed a partnership of local vendors to make the prom happen.

"Proms are a very important tradition for high school students," said Erin. "So when I found out that the students from Creekside wanted one after 19 years, and since we work so closely with them through our teen safe driving program, I knew DCH could find a way to help."

While DCH Auto Group, with 27 car dealerships in California, New Jersey and New York, is known for delivering happy car buying experiences to its customers, it’s not unusual for the auto retailer to spread some of that happiness to other members of the community.

DCH is committed to giving back to the communities in which its dealerships operate and employees and customers live. DCH dealerships work closely with Advertisement
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local high schools, just like Creekside, specifically with school chapters of Students Against Destructive Decisions (SADD), to educate teen drivers about the dangers of distracted driving.

Working with Creekside’s SADD chapter faculty advisor, school counselor Tami Dobbins, Erin attained permission from the school’s administration, secured Monteleone Meadows to host the event, organized local vendors – like Studio 94 Photography and DJ Steppin’ Out In Style – to donate their time and services, created invitations and even organized a dress drive using social media.

"We turned the faculty lunchroom into a dress shop," Erin added. "On Friday, the day of the prom, we [turned] part of the school into a hair salon. Between DCH and our other partners, this is going to be the best night of these kids’ lives."

DCH team members chaperoned and performed various jobs at the May 2 prom, and two DCH employees who did not have the ability to attend their own proms attended as well.

"Without DCH’s support, this prom would never have come to fruition," said Jared Rogers, principal of Creekside High School. "We are extremely grateful to Erin and the entire DCH team for supporting our efforts."

For one night at least, DCH stood for "Delivering Creekside High School’s Prom Happiness."



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