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Are you a serious seller?

Part 2 of 2

Friday, May 30th, 2014
Issue 22, Volume 18.
John Occhi, Mike Mason
Special to the Valley News

Last week we shared six of our top 10 simple solutions for the serious seller. If you are looking to sell your Temecula/Murrieta home this year, chances are it will sell between now and August when over 60 percent of all homes sell every year in our market. Buyers are out there looking for that great home at a great price.

The issue between buyers and sellers is the price. The former wants to buy at below market value while the latter is looking to capitalize and sell for over fair market value.

To summarize last week, solutions 1-6 consisted of:

1. De-personalize – you want the buyer to envision their stuff there.

2. Flaunt the positive – highlight what sold you.

3. Neutralize – its about the buyer not you.

4. Start packing – you want the buyer to see the home not your stuff.

5. Silence is golden – turn of all TVs, radios.

6. Smells good – sense of smell is one of our most powerful senses.

7. Pet proof. Its hard for a home to smell good with animals roaming about. If you dont think your home smells of your loved creatures, youre kidding yourself. For confirmation ask a trusted friend who will be honest with you – better yet, ask your REALTOR®.

Its not only the odors your pets generate; its also the hair they leave behind and their toys on the floor. Many people are allergic to one type of animal or another. Perhaps the worst aspect of having pets on the property is that many people will not be comfortable with an animal wandering about on their own.

8. Set the tone. The striking candy-apple red wall you have in your family room has been your pride of dcor since you painted it. The bold gold walls in your dining room are absolutely stunning when the table is set and candles are glowing. Dont you wish you could take those masterpieces with you – well so does every buyer who tours your home.

Its time to put on a fresh coat of neutral paint. Its okay to use color, so long as the color is neutral. Remember, you are no longer decorating for yourself but for the largest common denominator of who is probing through your home. You want them to feel comfortable and imagine living there.

9. Features. Buy some note cards that you can run through your home printer and showcase several key features of the home, especially if there are features or benefits that may not be apparent to the naked eye or be misunderstood to the casual observer.

Maybe you have beautiful kitchen countertops made from an unusual material that is not easily recognized – leave a card on the counter explain the feature along with any unique benefits derived. Is there a built-in sound system that might have been overlooked? What about Advertisement
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the laundry shoot you had installed, how are they going to figure out that its there?

10. Leave. It is important that sellers vacate a property when buyers are previewing. Like you, they are not there to make friends. They are there to make one of the largest purchases for their family that they are likely to ever make.

The idea is to keep a prospective buyer in the home, lingering, as long as possible. The longer they are there, the closer they are to taking mental possession in their minds. They need time to contemplate numerous personal situations that might seem trite on the surface but important to them – after all, they need to know where the pet food is going to go or if they have enough room in the linen closet for their own linens.

Everything is important at this point and the buyers know they wont have free access to come and go as they want in comparing other homes, so they need to feel as if they have enough knowledge to make an informed


Besides, I cant begin to tell you how many times an offer to purchase is prepared right there on your kitchen table, taking in the ambiance and enjoying the view of the back yard.

Bonus tip – Security. The issue is always securing your personal valuables. It can be awkward and cumbersome to grab everything you put a value on. There is also the case of prescriptions and other medications. Weve all heard the horror stories of people posing as prospective buyers to case a home and return later to burglarize it or even help themselves to items while touring the


While nothing is ever 100 percent effective or guaranteed, one solution to consider is spending a couple of hundred dollars or so and invest in a wireless video system. Today, cameras are both tiny and wireless making them extremely easy to conceal; many systems also support audio.

Not that it will replace having your valuables stolen, but a good security system can certainly identify the perpetuators and offer conclusive evidence so that they stand a better chance of being prosecuted. If your system is large enough, use at least one camera to cover both the front and rear of the home. The front should be able to identify any vehicles that come and


I hope you have found this guide to be informative and useful. If you are not fully prepared to have a parade of buyers through your home, now you know what to do. Call us today and get the information you need to make the right decision. The info is free, call now at

(951) 296-8887.

Questions regarding available inventory and/or other real estate matters please contact me, Mike Mason, Broker/Owner of MASON Real Estate Cal. BRE: 01483044, Board of Director of your Southwest Riverside County Association of Realtors® (SRCAR), Traveling State Director, California Association of Realtors® (C.A.R.).



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