Tips for selling your house quickly
Friday, June 6th, 2014
Issue 23, Volume 18.
The first rule is to find a seller’s agent that you trust and like. Selling your house fast requires teamwork and communication. Don’t let anyone hustle you with pie-in-the-sky promises they can’t deliver. You need to interview three highly regarded agents in your community before making a decision.
Realize that the real estate agent you hire is a professional with a wealth of market knowledge, professional contacts and years of experience – all valuable resources who will be selling your house quickly, for the most money, with the least amount of stress to you and your family. If they are a true professional they won’t have an issue with your careful consideration of the valuable information they have shared with you.
The second rule is to listen to your REALTOR®. Sure, you know your home but he knows how to sell your house. Remember, you chose your agent because he was the best and you like him, now you must trust your REALTOR®.
Since we have agreed that you will both trust and listen to your agent, even if you start to feel as if your agent is now becoming tripe or counterintuitive, if he says you should paint a room or the whole house it is because he is looking at the big picture. If your agent suggests you lower your price, then lower the price. You can get more by asking for less.
Many professional Realtors® find that sellers have a universal set of obstacles to overcome which is counterproductive when they plead, "Sell my house quickly!" Learn from these examples.
Price it right to sell your house fast
In the competitive world or real estate, many agents believe that in order to obtain the listing they should always go in pushing the envelope to convince the sellers that they are such great agents that they will get the highest possible price.
Hogwash. Let the market set the price and sell your house. You are much better off starting with a lower asking price than a higher one. A value that is set slightly (1 to 3 percent) below the market value is much more likely to sell your house quickly and for more money than one priced at the very top of the market.
Sure, many sellers believe they want room to negotiate and that if there is no action in a few weeks they can always come down in price. The problem is that when you start high and lower the price, rarely do you get fair market value and even rarer that you’ll ever get to the number that you’ll get by starting low and letting anxious buyers bring the value up. Then the sellers end up blaming the agent and ask why they can’t sell their house.
The best place to start is slightly below the lowest, most recent comp. Price your home too high and you’ll do nothing but scare off buyers. When offers do come in, they’ll be low-ball offers anticipating your pain and eagerness to move. This is not how to sell a house.
Be different to sell your home fast
Sure, every REALTOR® who wants to sell your home has a pitch that includes all of the latest gadgetry and electronic gizmos to tell the world about your home. There is no doubt in this day and age that some of it is a necessity.
In today’s internet society, the home buyer public has access to information – too much information at times. Not everyone who reads MLS data fully understands what they are reading, regardless of how a third party website massages it and presents it. This information overload actually slows down the process as home buyers often feel the need to "go back" and research this and that.
Many top agents will agree keeping it simple is better. See if the agents you interview might have some "old school" real estate sales techniques up his sleeve that can make your listing stand out from the crowd.
Home repairs can help sell your home fast
While a well maintained home will always appeal more to a home buyer than a shabby home that has not been taken care of in years, home renovations are not always the cure-all to selling your house quickly.
Rarely does the cost of a home renovation ever get recovered by the home seller, yet almost every seller tells every REALTOR® who will listen to them how they spent $25,000 on this project and $10,000 on that one and so their home has to be worth at least $35,000 more than the neighbors down the street who have never done anything to improve their house.
Sure a coat of paint and new carpet take care of many obstacles to a prospective buyer but all it does is maintain the status quo. It’s better to have the fresh and new because that’s what the buyers expect – they won’t necessarily give you more. However, they won’t be kicking the tires either saying "there is so much work to be done" to justify the lowball offer they presented.
It all makes a difference
Don’t interpret this article as the simple three-step process of selling your house quickly as the be-all to end-all magic bullet that will sell your home in a week, it’s not. However, stray from these guidelines and you just may find yourself revisiting this article in a month or two down the road, scratching your head wondering why "selling my house quickly" was such a foreign concept.
Call us today and get the information you need to make the right decision. The info is free, call now! (951) 296-8887
Questions regarding available inventory and/or other real estate matters please contact me, Mike@GoTakeAction.com. Mike Mason, Broker/Owner of MASON Real Estate Cal. BRE: 01483044, Board of Director of your Southwest Riverside County Association of Realtors® (SRCAR), Traveling State Director, California Association of Realtors® (C.A.R.).
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