Translate this page
Richie's Diner general manager, Jorge Chavez (center), with Richie's Diner founders, Jack and Linda Williams
Richie's Diner general manager, Jorge Chavez (center), with Richie's Diner founders, Jack and Linda Williams
Richieís Diner servers back row from left; Anna Lobera, Michelle Starr and Roxy Arnold. front row from left; Melody Gross, Liz Stuessy and co-founder Linda Williams.
Richieís Diner servers back row from left; Anna Lobera, Michelle Starr and Roxy Arnold. front row from left; Melody Gross, Liz Stuessy and co-founder ...
Richieís Diner general manager, Jorge Chavez (left) pours frequent customer Dave Brown a cup a coffee.
Richieís Diner general manager, Jorge Chavez (left) pours frequent customer Dave Brown a cup a coffee.
Richieís Diner co-founder, Jack Williams greets dining guests.
Richieís Diner co-founder, Jack Williams greets dining guests.

Richieís Real American Diner wins prestigious national Silver Plate Award


Saturday, July 12th, 2014
Issue 28, Volume 18.
Julie Reeder
Publisher
You need Flash player 8+ and JavaScript enabled to view this video.


Jack and Linda Williams of Richieís Real American Diner received a Silver Plate Award at the 2014 National Restaurant Show and Convention, which is held annually at the Great Hall at Union Station in Chicago, Illinois. Members of the restaurant industry from throughout the country attend the event.

The Silver Plate Award is the foodservice industryís equivalent to the movie industryís Academy Awards. It was presented by the IFMA (International Food- Service Association) which acknowledges the most outstanding operator in the $600 billion foodservice industry.

"We are privileged to award this year's class of Silver Plate recipients," said Larry Oberkfell, president and CEO of IFMA. "The Gold and Silver Plate Awards are the IFMA community's way of celebrating greatness within the operator community and acknowledging the leadership and dedication these particular individuals have put forth to advance the foodservice industry."

There are eight categories. Richieís won in the Independent Restaurants category after being nominated by Idahoan Foods. Past winners include Col. Harland Sanders (KFC), Carl Karcher (Carlís Jr.) Norm Brinker (Chiliís), Ray Kroc (McDonalds) and Jim Collins (Sizzler), Etc.

The foodservice industry is the second largest employer group in America next to the Federal Government. The Silver Plate awardees are the highest possible operator talents in that food service industry, recognizing "Excellence to Encourage Excellence."

Each year eight Silver Plate winners are chosen by a rigorous process that includes: pre-screening by a peer jury of past Silver Plate winners, chief editors from leading foodservice publications and industry experts.

Jack and Linda Williams and Richieís Real American Diner

Jack and Linda Williams know what it takes to run a successful restaurant. Richieís is just the latest of their successful ventures, which include dozens of Sizzlers and KFCs.

Jack and Linda opened their first Richieís real American Diner in Temecula in 1991. Currently they own and operate Temecula and Murrieta Richieís and are joined by Gary and Sally Myers (son-in-law and daughter) who own and operate Richieís in Palm Desert and Rancho Cucamonga (The Myers also are also franchisees of 25 Sizzlers)

Richieís was named after Jack and Lindaís closest friend in the restaurant industry; Rich Snyder, owner of the In-N-Out Burger. (Rich was killed in a plane crash in 1993).They have been married almost 60 years—of which 57 years has been in the food industry.

Linda was raised in Alabama, and Jack was born in Texas. It is apparent that they were raised with old-fashioned manners and courtesy, which is strongly reflected in numerous ways at Richieís.

Jack said their diner is different from other restaurants in a variety of ways besides the great food.

"Itís the little things that make a big difference, like warm coffee cups and freshly ground coffee, Lindaís homemade pies and cakes, and our award-winning jams and jellies," Jack said.

"Itís a seasoned crew with people who have been with us 10-26 years; Itís our General Manager, Jorge Chavez, who is the best in the country," Jack added. Chavez has worked with the Williams for 31 years.

They always come back to their crew and their belief in God.

"We really appreciate and respect the culture that Godís given us at the restaurant," Jack said.

Jack and Linda explained that people may not remember what they paid or ate, "but they remember how they felt and thatís important." Thatís why Jack spends a lot of his time talking to customers.

Linda, who also spends time with customers, agrees the culture of the restaurant is special. She concentrates on hiring and training the right staff to support that culture.

"Conversation is important, especially if itís one person," Linda said. "The staff may be the only people they talk to all day." She added that the staff must be friendly and consistent.

"We really started doing well in our business when we discovered that we were not in the food business but we are in the people business," Jack said, adding that their mission statement is "pleasiní people".

That commitment to quality and customer service has not slipped the attention of many of the customers at Richieís.

"Our family down here took us to Richie's Diner when we first started visiting and then house-hunting in the area," said Jack Callahan, a former northern California resident. "Now we have been coming here regularly every week since 2010. This is the typical mom-and-pop and home-made pie diner that we grew up with."

Jackís wife, Linda, agrees.

"We have visited many of the fine restaurants in the area, but we always come back to Richie's for the great food and Southern cuisine," she said

"The quality of the food is only surpassed by the quality of the service and the attention of Jack and Linda who can be frequently found individually visiting with the guests. They make you feel at home," Jack added.

Good customer service may come second nature to Jack and Linda, but being in the restaurant business isnít something they necessarily considered earlier in their lives.

"We never dreamed weíd be in the restaurant business," Jack said. "We donít plan on slowing down until God takes us home."

Some may wonder why a restaurant like Richieís hasnít opted to franchise, but Jack said the decision not to is for a simple reason.

"Weíve developed this incredible culture and culture is hard to transfer," he said.

And Jack and Linda do have experience in the franchise world.

Jack said he joined Jim Collins and Col. Sanders when they brought KFC to Southern California. Collins would later spend 25 years helping develop the Sizzler concept, which would become their largest franchisee with 35 locations.

Background

Jack and Linda proudly live in Temecula and think Temecula Valley is Godís gift to California. They have 4 children—Sally (Richieís & Sizzler), Gregg (In Richieís with them), Todd (Janitorial Company in Murrieta) and Cindy (Lives in Torrance and husband is general contractor of custom homes.) They have 12 grandchildren and 4 great grandchildren. Linda was a long distance bike rider for many years. Jack frequently rides horses and was given his first horse on his third birthday.


 

4 comments

Comment Profile ImageDeborah Weilert
Comment #1 | Sunday, Jul 13, 2014 at 12:39 am
Congratulations. The food is home cooking style and consistent. The staff are friendly and it always feels like family when you are there. When my boys come home to visit, eating at Richie's is a must. It's our Sunday breakfast spot too.
Comment Profile ImageSusan Bittner
Comment #2 | Sunday, Jul 13, 2014 at 1:42 pm
Jack & Linda, We love coming to your restaurant! The servers and Jorge are always smiling and eager to make our visit an awesome one! The food is always served hot and tastes great! Your steaks are the best too - full of flavor and they melt in your mouth and they are always cooked perfectly! Lately, we love your fish sandwich an fish burrito! Wow! So glad you added this to the menu! Another favorite is your wonderful chili - Yummm, just the right spiciness!

Thanks Jack and Linda and congratulations on winning the Silver Plate Award! We're blessed to know you and have your Temecula restaurant just down the street from us!

Susane
Comment Profile ImageDan Robertson
Comment #3 | Sunday, Jul 13, 2014 at 3:28 pm
Where is it ?

Richie's Diner in Temecula is located at:

32150 Temecula Pkwy
Temecula, CA 92592
Comment Profile ImageJim McMaugh
Comment #4 | Thursday, Aug 21, 2014 at 4:35 pm
Always enjoy our visits to "Richies Real American Diner" in Murrieta, CA. The meals are fresh and delicious, the staff is very friendly and helpful, the restaurant is super clean and bright and don't tell anyone I said this because I will deny it but the prices compared to the quality are much to low...our little secret! All kidding aside, Jack and Linda Williams know how to run a business, know what the public at large wants and serves it up on a daily bases!!!

Article Comments are contributed by our readers, and do not necessarily reflect the views of The Valley News staff. The name listed as the author for comments cannot be verified; Comment authors are not guaranteed to be who they claim they are.

 

Add your Comment


Name

Images, Formatting, or HTML is not allowed : plain text only. You may post up to 5 website addresses within your comment.




Disclaimer

The Valley News has tightened its' policy regarding comments.
While we invite you to contribute your opinions and thoughts, we request that you refrain from using vulgar or obscene words and post only comments that directly pertain to the specific topic of the story or article.
Comments that are derogatory in nature have a high likelihood for editing or non-approval if they carry the possibility of being libelous.
The comment system is not intended as a forum for individuals or groups to air personal grievances against other individuals or groups.
Please, no advertising or trolling.
In posting a comment for consideration, users understand that their posts may be edited as necessary to meet system parameters, or the post may not be approved at all. By submitting a comment, you agree to all the rules and guidelines described here.
Most comments are approved or disregarded within one business day.

RSS FeedFacebookTwitter



Advertisement for Crown Hill Pizza





Subscribe


Most Commented


Reach Local Customers



The Valley News The Valley News
760-723-7319 - 1588 S. Mission Rd. Suite 200, Fallbrook CA 92028
All contents copyright ©2014
About Us
Earthquake Information
Business Listings
Contact Us
Letter to the Editor
Report a website error
Sitemap
Online Digital Edition
RSS Feeds
Login