Translate this page
Coca-Cola is acquiring an ownership interest in Corona- based Monster Beverage Corp.
Coca-Cola is acquiring an ownership interest in Corona- based Monster Beverage Corp.

Coke takes stake in Monster Beverage Corp.


Thursday, August 14th, 2014
Issue 33, Volume 18.
You need Flash player 8+ and JavaScript enabled to view this video.


CORONA - Coca-Cola is acquiring an ownership interest in Corona- based Monster Beverage Corp., it was announced today.

According to terms of the agreement, Coke's $2.15 billion procurement of Monster common stock amounts to a 16.7 percent equity stake -- a large enough position for the company to claim two seats on Monster's board of directors.

Both companies will swap certain product lines as part of a marketing and distribution realignment, which is intended to "optimize the parties' capital and resource allocation," representatives from Coke and Monster said in a joint statement.

Coke will turn over its Burn, Full Throttle, Mother, NOS, Power Play and Relentless energy drinks to Monster, while the latter will transfer its Hansen's Natural Sodas, Hansen's Juice Products, Hubert's Lemonade and Peace Tea non-energy products to Coke for future distribution and sales.

"The Coca-Cola Company continues to identify innovative approaches to partnerships that enable us to stay at the forefront of consumer trends in the beverage industry," said Muhtar Kent, Coke's chairman and CEO. "Our equity investment in Monster is a capital efficient way to bolster our participation in the fast-growing and attractive global energy drinks category."

Monster Beverage Corp. CEO Rodney Sacks called the arrangement a "unique opportunity" that will permit his company to "gain enhanced access to ... the most powerful and extensive (distribution) system in the world."


 

0 comments


arrow Be the first to share your opinion on this article!
 

Add your Comment


Name

Images, Formatting, or HTML is not allowed : plain text only. You may post up to 5 website addresses within your comment.




Disclaimer

The Valley News has tightened its' policy regarding comments.
While we invite you to contribute your opinions and thoughts, we request that you refrain from using vulgar or obscene words and post only comments that directly pertain to the specific topic of the story or article.
Comments that are derogatory in nature have a high likelihood for editing or non-approval if they carry the possibility of being libelous.
The comment system is not intended as a forum for individuals or groups to air personal grievances against other individuals or groups.
Please, no advertising or trolling.
In posting a comment for consideration, users understand that their posts may be edited as necessary to meet system parameters, or the post may not be approved at all. By submitting a comment, you agree to all the rules and guidelines described here.
Most comments are approved or disregarded within one business day.

RSS FeedFacebookTwitter



Advertisement for Crown Hill Pizza





Subscribe


Most Commented


Reach Local Customers



The Valley News The Valley News
760-723-7319 - 1588 S. Mission Rd. Suite 200, Fallbrook CA 92028
All contents copyright ©2014
About Us
Earthquake Information
Business Listings
Contact Us
Letter to the Editor
Report a website error
Sitemap
Online Digital Edition
RSS Feeds
Login