Valley News -

By Kim Murphy
Special to Valley News 

Real Estate Round-up:

Is an agent needed on both sides of the equation? Yes!


Last updated 4/25/2018 at 2:40pm

TEMECULA – Real estate offices often get calls from buyers who just want to work with the listing agent directly. Since their business model is primarily with listings, this interest could be perceived as a real boon to their personal success. But what is perplexing to many offices is the “why” of this strategy. Apparently, buyers believe there is some financial benefit, such as not having to pay both agents, if they work with the listing agent directly.

Within the California Association of Realtors’ listing agreement, there is the capacity to reduce the listing agent’s commissio...

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