Valley News -

By Halle Kowalewski

First Mom Culture pop-up shop to open in Temecula


Last updated 7/18/2018 at 10:09am

Julie Khaled

Bethany Carmichael and her daughters advertise the "Raise Good Humans" clothing line.

In 2013, Sarah Komers started Mom Culture at her kitchen table and launched it through her Instagram page. Five years and 100,000 followers later, Mom Culture is opening its first pop-up shop in Temecula.

Mom Culture is a small, locally owned business that sells a variety of mom-focused products from clothing to kitchenware. All items are printed with one of the brand's recognizable slogans, most notably including "Raise Good Humans" and "Raising Tiny Humans is Exhausting."

This merchandise and more will available Saturday, July 14, at the "Mom Culture Club." In addition to selling the Mom Culture merchandise that fans have come to love, this temporary warehouse location allows loyal fans to meet the owner of the brand, connect with fellow moms and see the result of years of work and support.

"A lot of my followers have watched me grow [Mom Culture] in my home," said Komers, "and they're very excited that I've taken it beyond my home. This is a way for them to... meet me."

Komers expressed her immense appreciation to those who have been loyal to her since the beginning, but also encouraged local mothers who may not know of her brand to "hang out" with them as well.

The location is meant to mimic a cozy, living room-type atmosphere. Though merchandise will be for sale, Komers describes the location as more of a meeting place than a typical store. Coffee will be served, and chairs will be set out so moms can stay and chat through the event.

Fellow "mompreneurs" will also be present at the club. These include Sarah Duncan of Loved by Hannah and Eli, Anna Rice of Mina Loves Bows and Jess Filippi of Hello Sweetie Pies. These businesses have also gained significant traction through their Instagram followings.

Komers said that through her social media presence and partnerships with other small-business owners, she aims to build a community of moms. Komers' Instagram page fosters a welcoming environment where moms can connect to similar individuals as well as to Komers herself. Komers stresses that support and communication are key for mothers and that all moms are together in that they're "Motherhood Winging It," as one of her more well-known shirts says.

"We've created this beautiful online community of women, a support system for moms that feel alone. Motherhood is sometimes a little isolating, especially for first time moms. My first time experience was a little bit isolating and I never really forgot that."

Komers is also an advocate for mothers' mental health. She has partnered with bloggers Meghan Boggs and Desiree Fortin who both regularly post about motherhood mental health and the post-partum anxieties that many women face.

Julie Khaled

Desiree Fortin (@thefortintrio), raises awareness for maternal mental health while wearing a Mom Culture tee.

"Maternal mental health is something that we really want to help with... We really try to help women to feel not alone. To say 'hey, today's a bad day but that doesn't mean it's a bad life,'" said Komers.

Komers' business connects to its fans primarily through social media and is a lifestyle company at its core. It is built largely on the support and continued following of its fans, who Komers regularly thanks on her Instagram.

"It's a really neat community and we're really proud of how far we've come. We definitely would like local moms who may not follow us to know that we're here," said Komers.

The pop-up shop will be located at 27640 Commerce Center Dr. Ste 102 and will be open from 9 a.m. to noon Saturday, July 14.

Mom Culture can be found at or on their Instagram page, themomculture.

Halle Kowalewski can be reached by email at [email protected]


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