Valley News -

By Lance Tyson
Special to Valley News 

Learn these 4 secrets from the competitive sports arena


Last updated 11/1/2018 at 11:03pm

Some products seem to sell themselves, but the reality is their success began with a process.

The same is true in the business of professional sports, a $60 billion-a-year industry where some franchises grow into monster brands.

Sales managers in many industries sometimes use sports themes in their coaching – competitiveness, dedication, strategy execution, etc.

The problem with selling today is there’s no home-field advantage. The selling game takes place in the buyer’s mind. The salesperson has to determine how much the potential buyer knows or doesn’t know. And even with all t...

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