Valley News -

Local dancer finds love and prosperity in the dance business


Last updated 11/1/2018 at 10:59pm


Tavio Morales is the owner of the Arthur Murray Dance Center in Temecula.

Tavio Morales, owner of the Arthur Murray Dance Center in Temecula, is more than just a Latin dancer; he's a businessman as well.

"My mother told me I was dancing salsa in the womb, so I knew I was destined to be a dancer," Morales said, laughing.

At the age of 20, Morales began his career as a dance instructor in 2002, after 200 hours of training in the Arthur Murray Dance Center in Redlands.

"The previous owners, Sheila and Russ Richardson, provided us with excellent training," Morales said. "They brought in the best dance coaches in the country and the best business consultants....

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