Valley News -

LEAPS advertisement seems 'questionable'

 

Last updated 7/4/2019 at 8:19pm



Dear Editor,

We are concerned about the LEAPS Project advertisement. I have not seen, where your paper has acknowledged that it is a paid advertisement. In the last three weeks, much of the information has been questionable, putting it nicely.

This week there are two unsubstantiated comments.

First, what will 600 workers be doing? Many will be driving dirt haulers along Grand Avenue. If you travel to the Ortega Highway by way of Grand Avenue, you will have to wait behind these trucks. This will put a huge burden on our working commuters.

Secondly, where is the data to show “20-30 permanent employers” will live in the community.

Our opinion, this is more misinformation from Nevada Hydro who is paying for the LEAPS advertisements.

Gene and Linda Ridenour

Lake Elsinore residents

Editor’s note;

Thanks for writing to Valley News regarding your concern. Since the advertisement for the LEAPS project is not political, ie; for a candidate or ballot measure, there is no lawful requirement stating the advertisement has to be labeled as a paid advertisement.

If you look throughout the Valley News, you will see that no other advertiser marks their advertisement as “paid.” Not labeling advertisements as “paid” is the norm for newspapers worldwide and falls within the Associated Press guidelines which Valley News adheres to on a daily basis.

Nevada Hydro, as the parent company of the LEAPS project, is a business, like any other, and I would hope the principals within that company will address the issues you have brought forth with your letter.

Kim Harris

Managing Editor

 

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