Valley News -

By City News Service
Special to Anza Valley Outlook 

Sheriff procures social media pros to amplify agency's reach


Last updated 7/12/2019 at 12:35am

The Riverside County Board of Supervisors signed off Tuesday, July 2, on Riverside County Sheriff Chad Bianco’s retention of a Vacaville-based media marketing firm, at an annual cost of $72,000, to develop strategies and techniques intended to enhance select deputies’ use of social media to distribute information and attract a greater number of prospects during recruitment campaigns.

Bianco sought the potential five-year contract with Cole Pro Media without seeking competitive bids from other entities.

Though he voted affirmatively, board Chairman Kevin Jeffries initially questioned t...

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