Valley News -

By Jeff Pack

Temecula reminds motorists to drive safely with campaign


Last updated 7/26/2019 at 1:45am

Jeff Pack photo

Temecula City Council member Zak Schwank discusses the city's new P.S. Drive Safe campaign that was launched to educate residents about unsafe driving practices.

The city of Temecula last week announced the P.S. Drive Safe campaign designed to call attention to and remind drivers about the dangers of unsafe driving practices.

Spearheaded by city councilmember Zak Schwank and mayor Mike Naggar, the campaign will focus on three month-long topics – "Distracted Driver" in July, "Drunk and/or Drug-Impaired Driving" in August and "Red Light Runners, Speeders, Bicycling, Pedestrian Crosswalk Safety" in September.

In a press release distributed by the city, Naggar said, "Our citywide theme for 2019 is LOVE Temecula, but this is more akin to 'tough love' as the city of Temecula has zero-tolerance for unsafe driving choices."

Recent deadly car accidents caused by suspected drunk or drugged drivers in the past six months have called a significant amount of attention to the problem.

"The most recent DUI fatalities certainly played a role in the city of Temecula's P.S. Drive Safe campaign," Schwank said. "Although these did not occur on city streets, the latest fatalities surely shine a light on how dangerous driving can be and we grieve with families and victims. I have always been passionate about ensuring the environment in Temecula is a place where people can drive, bike, and walk without being overly concerned about their safety.

"As a council member, quality of life and public safety are my top priorities. I have listened to residents about their concerns, so it is my job to act. Whether someone is driving to the store or a child is biking to school, our goal is to ensure the safest possible streets for their needs," Schwank said.

According to the press release, the city is "saturating its traffic deputies at key locations and will be implementing traffic calming measures at various locations known for speeding such as the Redhawk Parkway and Vail Ranch "loop" and other locations being evaluated.

"In Temecula, we hear from residents about speeding and people running red lights," Schwank said. "All too often, poor driver choices are the cause of collisions. P.S. Drive Safe campaign plans to raise awareness of safe driving choices. The Riverside County Deputies serving the city of Temecula are working hard to protect us every day. I whole-heartedly agree with Mayor Naggar's quote from the press release that the city of Temecula has 'zero-tolerance for unsafe driving choices.' Part of this campaign will be focused on enforcement in specific areas and implementation of traffic calming projects."

At Promenade Temecula, the California Highway Patrol's Temecula Area office has had a crashed vehicle on display near the movie theaters to demonstrate the consequences of texting and driving.

In August, the city said a different crashed vehicle will be in front of city hall to raise awareness of the dangers of drunk or drug-impaired driving.

"The city has made significant road safety improvements since incorporation and nationwide," Schwank said. "National Highway Traffic Safety Administration reports that roadway fatalities are down from the year before. But still, over 37,000 people were killed as a result of motor vehicle collisions in the United States in 2017. That is a staggering statistic.

"Traffic fatalities destroy families. They are unacceptable and preventable. The goal of our P.S. Drive Safe campaign, as well as our traffic-calming program, is to promote awareness of safe driving to protect residents and enhance their quality of life," he said.

The city will be sending out updates, information and tips to residents as the campaign continues throughout the summer and recommended that residents watch videos produced by the NHTSA at

Jeff Pack can be reached by email at [email protected]


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